Lice v lice vendors have been helping to promote Macedonian literature and improve reading habits by joining a special campaign run by electrical distribution company, EVN Macedonia.
On May 7, the street paper vendors attended the campaign’s launch at the Skopje Book Fair to sell a special edition of the Lice v lice.
The issue was packed with feature articles, interviews and news reports that highlighted Macedonian writers and explored how literacy levels could be improved across the country.
Dressed in their Lice v lice uniforms, vendors also carried backpacks displaying large bookmarks emblazoned with the reading motto – “Create your habit” to promote the pleasure of reading.
The vendor team also handed out free books from several Macedonian publishers (“Tabernakul”, “Tri”, “Goten”, “Ars lamina”, “Magor”) to the first 100 readers that bought the magazine. A free anthology of work produced by young Macedonian authors was also given as a special freebie to every Lice v lice customer.
The event was hosted by Macedonian journalist, Ana Zafirova, and school pupil, Ana Stankovska. It also included poetry readings and several educational writing and drawing workshops for school children.
Famous Macedonian actress Verica Nedeska – Trajkova is the cover star of the latest Lice v lice magazine promoting literacy and literature.