68-year-old Jela Veraguth sells Surprise at Limmatplatz in the Swiss city of Zurich. She talks about creating a home in the country after having to flee Serbia, and the health issues her family has had to endure. Jela has been selling Surprise for 20 years.
Swiss street paper Surprise teamed up with a lucrative local ad agency for #VendorWeek transforming pitch locations into bold, eye-catching billboards to draw more attention to vendors out selling street papers.
Karin Pacozzi, 52, is a Surprise vendor who sells copies of the street paper on local trains. After suffering a breakdown in her early twenties, memories of her traumatic childhood re-emerged. This, combined with poor treatment from her psychiatrist and family during her recovery, made her turn to drugs. Now in control of her addiction, living independently and working as a Surprise vendor, Karin is proud of the financial freedom she attains through her work and of her daughter’s achievements.