Sorgenfri editor Vanja S. Holst on the Trondheim street paper’s pivot to investigative journalism and how it became the focal point of its redesign
When Trondheim street paper Sorgenfri unveiled its new design at the start of 2019, it made in-depth, longform investigative pieces the focal point. The magazine’s editor Vanja S. Holst spoke to INSP about the reasons behind focusing on investigative journalism, how it informed their redesign and the process the Sorgenfri team undertake with each new issue. Sorgenfri is a finalist in the Best Design category at this year’s INSP Awards.
This year we asked vendors: if you could give a song as a present this Christmas, what would you choose? The result was the INSP Vendor Playlist, which is now available for your listening pleasure. Kine, a Sorgenfri vendor and a musician, is inspired by Damon Albarn, musical polymath and the brains behind animated band Gorillaz, in both her music and her life.
Only vendors know the realities of what it is like to sell Norwegian street paper Sorgenfri to the public. Last year, after being challenged to do so by a vendor, the publication’s Trond Ola Tilseth spent a day selling the magazine on the streets of Trondheim.