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Bold #VendorWeek 2016 campaign launched by INSP

INSP has today launched the #VendorWeek 2016 campaign, which will take place internationally from 1-7 February next year.

This year’s campaign takes a bold approach – telling vendors’ stories in a challenging and surprising way.

INSP chief executive Maree Aldam said: “A big thank you to Tangent Graphic for their work on this. We think our street papers and readers will love this year’s bold, contemporary design which tells vendor stories in a really engaging way.”

The initial run of posters features vendors from Mi Valedor (Mexico), The Contributor (USA), Asphalt (Germany), The Big Issue Japan, The Big Issue UK and The Big Issue South Africa.

You can read each of their stories in full, right here on INSP.ngo.

The designs were produced by award-winning Glasgow agency Tangent Graphic, who have recently been lauded for their work on the 2014 Commonwealth Games.

Stewart Drummond from Tangent Graphic said: “We have created a bold and simple visual language that maintains the integrity and honesty of #VendorWeek.

“It was important to us for the designs to establish a connection between audience and vendor. We wanted to change audience perceptions by telling the vendors’ stories.”

Stewart added that Tangent “enjoyed working with INSP again, after our ongoing work on their website.”

INSP #VendorWeek is an annual celebration of 14,000 street paper vendors currently working around the world.

Each one of these men and women – in 34 countries – is using their local street paper as a way to work themselves out of poverty.

During the first week in February, our international programme of events, activities and social media action pays tribute to their hard work, as well as challenging perceptions of poverty and homelessness.

INSP is recruiting high profile people for the #VendorWeek Big Sell in the UK.

If you think you could follow in the footsteps of Chvrches, Twin Atlantic, Kay Burley, and many more in selling The Big Issue for an hour to raise money, please get in contact.

INSP members and supporters can download the #VendorWeek 2016 campaign materials now for use in their street papers and through social media channels.

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