Today we’re bringing you the penultimate set of 2019 INSP Awards Finalists, with the Top 5 entries in Best Campaign.
This award is judged on all elements of the street paper organisation working together to deliver a high impact and innovative campaign, demonstrating excellent editorial and online coverage that engages with the readership and the broader community, and showing evidence of real social impact.
The Finalists, listed below, now go forward to our judging panel to select a winner.
Winners are revealed during the INSP Awards Ceremony held as part of the Global Street Paper Summit in Hannover, Germany, on Wednesday 19 June.
1. bodo, Germany
Tickets for homeless people
After learning that Dortmund law enforcement officers were handing out tickets to homeless people for sleeping rough outdoors, bodo started a public offensive to tackle the issue head on. They contacted media from all over Germany and gave radio, television, print and online interviews, as well as arranging interviews between the press and those affected by the ticketing. In the end, the pressure on the city’s authorities became too great, and they committed to refrain from enforcing the law in future.
2. Faktum, Sweden
With an increase in the number of homeless children in Sweden, Faktum wanted to draw attention to this growing problem and give them a voice. They came up with Faktum Kids, a special edition of the magazine aimed at children (and their parents) with content exclusively about children without a home. They also produced a calendar, ran selling events with children in Gothenburg, and publicised the campaign using short films on social media, produced pro bono by a well-known Swedish ad agency.
3. Hus Forbi, Denmark
The darkness makes it hard to see the light: Lukas Graham and Hus Forbi
The theme of Hus Forbi‘s 2019 calendar was ‘music’, and they linked up with Danish musician Lukas Graham to raise awareness of the street paper and their vendors. Graham recorded an exclusive vinyl single with a group of musical vendors, which the vendors were then able to sell on the streets. Graham joined vendors at their pitches and helped them to sell papers and singles to fans. And vendors were invited to accompany Graham on tour and sell papers and merchandise at venues.
4. Street Sheet, USA
Proposition C (Our City, Our Home)
Street Sheet supported San Francisco’s ballot, Proposition C, hoping to make a significant impact on the city’s homelessness crisis and add about $300 million to their funding of homelessness and housing programmes, by levying a gross receipts tax to corporations making at least $50 million annually. The campaign started with a signature-gathering effort and continued with voter outreach and mobilisations involving a number of their vendors. Thanks to widespread community support, Proposition C won with 61 percent of the city’s vote.
5. The Big Issue Australia, Australia
The Big Issue Australia launched digital payments in 2018, giving vendors the option of taking payment through two new methods: tap-and-go, and a mobile app Beem It. They ran a campaign to publicise the developments, including a pro bono national advertising campaign, TV news reporting and coverage, a dedicated webpage with Q&As, a special edition of the street paper, and new vendor badges and lanyards. Since the launch, some vendors are now making up to 60 percent of their sales via digital payments.