Today we bring you the first Finalists in our Impact categories of the 2018 INSP Awards, for the Best Online Presence from the street paper network.
This award acknowledges the most innovative and engaging use of street paper websites, social media and electronic communication to drive awareness and understanding of street papers and boost circulation.
The Finalists now go forward to our judging panel, who have the unenviable task of selecting the winner.
Winners are revealed during the INSP Awards Ceremony held as part of the Global Street Paper Summit in Glasgow, on Wednesday 22 August.
Have a look at the Finalists we’ve already announced, and read on to see the Finalists for Best Online Presence…
1. L’Itinéraire, Canada
L’Itinéraire celebrated #VendorWeek 2018 with a social media campaign to promote their Open Doors Day. They produced video content to target and grow their established following on Facebook and Twitter – making use of a website landing page, Facebook event, and hashtags to ensure maximum exposure and ensure the event was well attended. This was a clear example of the strong online presence L’Itinéraire maintain all year round.
2. Mi Valedor, Mexico
Mi Valedor’s online content playfully addresses the issue of life on the streets, using art and humour to build their following through online radio shows, videos, illustrations, photos and GIFs. Mi Valedor encourages supporters to become ambassadors for the street paper by sharing their content. They share vendors’ stories and experiences to allow readers to become familiar with vendors before meeting them, and remove the associated stigma.
3. Nový Prostor, Czech Republic
Nový Prostor use Facebook as their main online platform. Short films are produced relating to the main topic of each new issue, and vendors present summaries of the magazine’s content. The front cover of each edition is chosen from an online poll of two options. Backstage footage of interviews with well-known faces have also proven popular, with their followers curious to see the interaction between the famous personalities and their vendors.
4. Scarp de’ tenis, Italy
Scarp de’ tenis produce exclusive video content to preview new editions to readers and provide further context to their printed articles. They also create #RadioScarp podcasts, exploring stories from the street and about the Italian welfare system, and these are streamed online as well as being broadcast on a radio station in Northern Italy.
5. Street Roots, USA
Street Roots underwent a website redesign in 2017, to improve customer interaction and emphasise compelling visuals and packaged content. They have expanded the use of their social platforms to further amplify their online voice and direct people to the website. Each week a summary of the latest issue is published, building up a comprehensive archive of past editions.