A brand new website that will map the world’s social city tours, a fledgling street paper that has doubled its circulation in its first few months and a sold out street paper special edition featuring 41 vendor profiles were among the projects presented at the meeting of INSP’s German-speaking papers in Nuremberg this weekend.
Representatives from 16 papers, as well as from INSP HQ, discussed crowdfunding successes, marketing hacks and vendor strategies during the intensive two-day meeting.
The event was hosted by Nuremberg’s street paper Strassenkreuzer.
INSP board member and Paola Gallo and managing director of Basel street paper Surprise presented the Social City Tours website.
The site – due to launch soon – will allow travellers to search for the growing number of walking tours that are guided by homeless and formally homeless people.
Robert Thoma, head of distribution at Marie, one of the newest street papers in the international network, revealed that they have doubled their print run from 10,000 copies to 20,000, since they started publishing in December last year.
Volker Macke, editor of Asphalt, described how they have started to produce regional editions of the paper.
Both Draussenseiter and Surprise had found success through crowdfunding campaigns, harnessing the power of street papers’ communities of supporters.
From Salzburg, Katrin Schmoll explained how their special edition of Apropos brought together 41 different vendors’ stories. The enormously popular edition of the paper was a complete sell out, as supporters snapped up their copies.
Alongside the networking and exchange of ideas, the group also found time to explore the history of the area, with a moving visit to the Nazi Party Rally Grounds [Reichsparteigelande].
Many of the discussions are set to continue at the INSP Global Street Paper Summit in Athens this June.