A Canadian street paper has started 2016 on a high after its festive edition brought in record sales for vendors over Christmas and the new year.
Megaphone, sold in Vancouver and Victoria, recorded its highest selling issue of all time over the holiday period when vendors battled wet and freezing conditions to shift 4,500 copies of the December edition.
“It was really great to see how well this issue did for the vendors,” Sean Condon, the street paper’s executive director, told INSP.
“We had some awful, wet weather here in British Columbia in December, so this success is really a reflection of how hard the vendors work and what they mean to their customers.”
The festive issue exclusively featured 12 vendor portraits, each accompanied by a special holiday message to their customers and colleagues.
“Around Christmas time, I like to think about my customers because they’re like a family too; they’re part of my circle too,” said vendor and cover star, Peter Thompson.
“It can’t be a heart because then a heart can be broken, right? A circle is never ending.”
Sean added that all Megaphone vendors were extremely proud of the December issue.
“Whether they were featured in it or not, everyone felt like the issue was a reflection of themselves and the vendor community. And they received a great response from their customers,” he added.
The issue beat the previous most-popular edition from October 2015, when Megaphone featured an exclusive street paper interview with the Dalai Lama, provided through the INSP’s News Service.
— Megaphone Magazine (@MegaphoneMag) December 10, 2015
Megaphone’s editorial team will look to carry on this momentum into 2016. They have started strong with another big name interview in their January edition.
The latest cover story is an exclusive interview with Pope Francis, courtesy of the INSP News Service and Dutch street paper, Straatnieuws.
Megaphone will also be under new leadership from recently appointed editor, Stefania Seccia.
Stefania has worked with Megaphone since 2009 and is “so proud to see how far it has come.”
“I can’t wait to take on the New Year and help drive Megaphone content and sales,” she said.
“We have such a strong community of vendors who I know will help us achieve this goal.
“There’s nothing like Megaphone out in Vancouver and Victoria, we really stand alone. And what makes us special is how we captivate our audience and share our unique voice. I’m hopeful and excited for the year ahead.”