The nationwide campaign will shine a spotlight on the magazine’s homeless and disadvantaged vendors, who are working to improve their lives.
Banking, advertising, telecommunications and construction CEOs will join top politicians, including Deputy Leader of the Opposition Tanya Plibersek, Senator for South Australia Nick Xenophon and Deputy Premier of Western Australia Liza Harvey.
The Big Issue CEO Steven Persson said teaming up with business leaders highlighted vendors’ work to improve their lives: “More than 500 vendors sell The Big Issue around Australia and they are working to earn an income. Vendors buy copies of the magazine in advance for half the cover price, so every sale puts money directly in a vendor’s pocket. We hope selling alongside prominent business leaders will help vendors forge new connections in their community and encourage the public to support their local vendor.”
In Australia, The Big Issue magazine has provided opportunities for homeless and disadvantaged people to earn an income for more than 20 years. Vendors buy copies of the magazine for AU$3.50 and sell them to the public for AU$7, earning a meaningful income.
More than 6,500 men and women have earned AU$24 million through selling The Big Issue since it launched in Australia in 1996. Vendors sell the fortnightly, general interest magazine in Sydney, Melbourne, Brisbane, Adelaide, Canberra and Perth, as well as some regional centres.
#VendorWeek raises awareness for the 10,000 people who sell street papers in 35 countries around the world.
The Big Issue hopes to boost sales to put AU$100,000 into vendors’ pockets for the edition coinciding with #VendorWeek, which features a global feature speaking to vendors from Australia, Denmark, Greece, the UK and the US.