Different perspectives: “Repicturing Homeless” photo project shows homeless people in a fresh new light
Clothes make the man: a principle that vendors of Düsseldorf street paper fiftyfifty had the chance to experience first-hand as the subjects of an unusual photo shoot. Advertising agency Havas collaborated with the world’s leading photo agency Getty Images to create a completely new perception of people living on the street, with the aim of helping to challenge existing prejudices. Their campaign, called “Repicturing Homeless”, has received media coverage all around the world.
Street paper vendors across the world come into contact with many different people everyday. Most of the time, those interactions are pleasant, but not everyone automatically treats vendors with the respect and equality they do everyone else. Arno, who sells FiftyFifty in Düsseldorf, describes one such negative experience from this past year.
August’s street paper covers have the Olympic spirit, featuring ‘cuddly lawnmowers’, a homeless wedding, Steven Spielberg, and a cheeky little bit of rickrolling.